Angelique Felgentreff | PO BOX 371311, Montara, CA 94037 | | 415.509.8674

Mills College, Oakland, CA 9.2009 – present

6.2016 – present

Director of Technical Projects

Project lead for comprehensive redesign of the Mills College web site ( focused on recruitment, rebranding and responsive design. Administrative management of online alumnae community site overseeing platform architecture, online engagement, advancement/development, and communications tools. Oversee work of cross-functional internal and third-party web teams as it intersects with key online properties. Current projects include redesign of, development of an online faculty directory, and data and marketing compliance.

12.2011 - 6.2016

Associate Director Alumnae Communications, Communications and Outreach

Oversaw institutional online communications (email, web, community tools, social media) to approximately 15,000 alumnae, parents, and friends of the College including production of the (e)ucalyptus newsletter, Bay Area events digest, messages from the President, annual fund appeals, and invitations for all College sponsored alumnae events. Product owner for the online alumnae community (, driving business requirements, technology and vendor evaluations, data management, site navigation and visual design, ongoing site development and continued build-out, tool management, content management and production, email template design and development, events system management, and online gift processing. Main administrator for all alumnae-facing social media accounts (including Facebook, LinkedIn, and Twitter). Special projects: Comprehensive redesign of undergraduate admissions web site, focused on incorporating responsive design and re-branding.

9.2009 – 12.2011

Online Community Manager, Office of Institutional Advancement

Led senior management through planning and implementation of the College’s first-ever online community and web site for its alumnae. Defined business requirements and drove third-party technology and vendor evaluations and selection, which led to in excess of $20,000 in re-design cost savings alone. Managed online properties end-to-end, including constituent data and database mapping, site taxonomy and visual design, content production, email campaign implementation, events system management, and online gift processing. Responsible for ongoing web site and community development, implementation, and life-cycle management as well as handled all day-to-day operations as the administrative manager of the College's iModules Encompass software platform. Also performed same functions for the Mills College Alumnae Association (

CondeNet, San Francisco, CA/New York, NY 3.2007 – 12.2008

Project Manager,

Responsible for managing the product development lifecycle for the Wired Digital websites ((, and and content infrastructure that included news articles, blogs, wikis, and social networking application support. Worked closely with engineering and business stakeholders to ensure on time delivery of new site functionality and content management software customizations. Championed Wired’s team move from Waterfall-based engineering practices to Agile methodologies and led the adoption of Rally as the internal development tracking tool. Responsible for communication and coordination between NY (business and engineering/IT) and SF (editorial) offices. Guided teams as ScrumMaster.

Stanford University, Stanford, CA 8.2003 – 3.2007

Webmaster, Office of Development
Product Manager, Stanford Alumni Association

Responsible for setting direction, developing, and managing the product lifecycle of the University's giving websites including Giving to Stanford, the Campaign for Undergraduate Education (CUE), The Stanford Challenge, the Endowed Professorships directory, and the SAA/Development intranet. Created Stanford’s first rich media campaign, “Thanks a Billion”, which was delivered to its 200,000+ undergraduate alumni and donors at the conclusion of their CUE capital campaign. Defined and articulated product module requirements for alumni-facing site tool redesign, which later evolved into Club Tools.

CNET Networks, San Francisco, CA 10.2003 – 10.2004

Product Manager, Ad Development

Responsible for defining and implementing new ad units and managing ad lifecycle across the CNET Networks Shopping & Services brands. Worked closely with business and site-side owners to roll out innovative products that met both internal and customer objectives.

Vividence, San Mateo, CA 6.2002 – 12.2002

Sr. Panel Product Manager

Led team in strategy and management efforts for the Vividence Research Panel, a 160,000 member panel designed to serve "online customer experience" research needs for the Fortune 1000. Budgetary and operations responsibility for all phases of panel management including acquisition, retention, support and fraud prevention.

Startups Intelligence Group, Redwood City, CA 6.2001 – 1.2002

Sr. Product Marketing Manager

Led product marketing, product management, and project management efforts for 30-person accelerator turned market intelligence firm. Led product roadmap and launched LeadXpert, a high-growth venture database and online profiling tool.

Talk City, Campbell, CA 2.1999 – 1.2001

Group Manager, Product Marketing – Network & Syndication Services
Group Manager, Product Marketing – Business Services

Created product and program roadmap for syndication partner programs for the leading provider of online communities. Provided packaging and pricing strategy forecasted to triple site traffic and revenue by year-end.  Led product line development including the launch of seven new online community and collaboration products including chat, discussion boards, personal home pages, and online market research products.

Simply Interactive, San Jose, CA

Marketing Manager

Technical Writer/Script Writer

General Magic, Sunnyvale, CA

Senior Technical Writer

Pacific Data Images, Sunnyvale, CA

Lead Technical Writer

NeXT, Inc., Redwood City, CA

Project Manager, William Morris Account
Technical Marketing Associate, Sales Programs


Gig/Consulting work

Product Management, Project Management, Web Design & Online Marketing

Clients include: Lazer Holograms, Repel Nanotech, DoggedHealth, BEA Systems, TicketMaster/CitySearch, ReportMill Software, NetTaxi, Pfhanl & Hunt Accountancy, Ryzoanpaku, Airprotek Gear, Fitzgerald Marine Reserve. Range of activities including: web site design; Wordpress template design; product messaging; product positioning; product launch; interactive online demos; sales training and event planning; preparation of RFP responses; white paper and technical doc authoring.

Casa de Cheryl & Angelique, 1995 – 1996


Developed award winning online entertainment web site, featured on and NPR. Sold concept and content to America Online, May 1996.


Interdisciplinary Computer Science M.A. Program, Mills College

B.A. Liberal Studies, Emphasis in Computer Science, Mills College


Foresight Training – Institute for the Future, 2015

User Stories and Estimation in Agile Development – SQE Training, 2008

ScrumMaster Implementation Workshop – SQE Training, 2008

Fundamentals of Dynamic Web Client Development with CSS and Javascript – Accelebrate, 2005

Contemporary Planning Skills for Project Management – Stanford Advanced Project Management Program, 2005


HTML, CSS, Bootstrap, PHP, Javascript, iModules Encompass, OUCampus, Wordpress, WooCommerce, BaseCamp, Rally, Slack, Adobe Creative Suite, MS Office